Expect Growth in Video Conferencing as Next Generation of Leaders Emerges
TMCnet Contributing Writer
It’s no secret that each new generation is more tech-savvy than the last, so it shouldn’t come as a surprise that the younger generations see more value in technology in the workplace than their older counterparts. As more members of the younger generations grow into leadership roles in their companies, it’s highly likely that technology such as video conferencing will become more commonplace.
As reported by ChannelNomics, a recent study from Redshift Research indicates that an overwhelming majority of executives under the age of 35 believe that video conferencing improves employee performance and benefits their company as a whole. This positive view of video conferencing could explain the increase in interest in such technologies, with over 50 percent of IT departments looking towards implementing video conferencing solutions.
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Among the benefits that young leaders felt video had over audio communication were the ability to read body language and the ability to share content in real time. These were considered especially useful when dealing with companies with global reach, where getting all employees together in one location is typically impossible.
Surprisingly, the availability of video conferencing tools can actually be part of the determining factors that young leaders look at when trying to choose a company to work for, with 87 percent claiming they’d rather work for a company that used the tools than one that didn’t.
Video conferencing technology is being implemented in various other areas besides corporate meetings, including education and healthcare. However, despite the rise in interest, sales of video conferencing equipment and services have plummeted in the last year or so. The cause of this decline isn’t immediately clear, but those in the telepresence industry hope that the incoming tide of young leaders who are technologically-inclined will help increase their profits.
Edited by Alisen Downey