|[November 05, 2012]
New Study Finds Pharmacists Play an Increasingly Active Role in Patient Care and Show Strong Demand for Digital Patient Support Resources from Pharma
NEW YORK --(Business Wire)--
According to the new Taking the Pulse (News - Alert)® Pharmacists 2012 study
from healthcare market research and advisory firm Manhattan Research,
pharmacists are playing an increasingly active role in patient care.
About two-fifths of pharmacists say that they spend more time providing
care and support for patients, such as recommending a pharmaceutical
company website or app to their patients, than they did two years ago.
The study surveyed 752 U.S. pharmacists online in September and October
of 2012 about their use of various channels and sources, including
digital content and mobile devices for professional purposes, pharma
interaction and patient care.
Top conditions for which retail pharmacists provide the most care and
2. Cardiovascular disorders
4. Respiratory diseases
The study also found that pharmacists would like pharma companies to
provide them with online access to resources to help them support their
patients. For example, over three-fourths of pharmacists would like
access to online patient education materials from pharma. Additionally,
64 percent of retail pharmacists would like patient assistance or
vouchers, provided by pharma companies, through their EHR systems.
"Pharmacists are stepping outside of their traditional roles and are
increasingly providing patient care services supplemented by the vast
array of digital information and tools at their disposal," said Shawn
Dimantha, Principal Analyst at Manhattan Research. "As primary care
providers struggle to meet patient demand, pharmacists will play a
growing role as an alternative point of care."
Upcoming Webinar! Taking the Pulse®
Pharmacists 2012- Wednesday, November 7 at 2pm ET
Principal Analyst Shawn Dimantha is hosting a webinar November 7th at
2pm ET for those interested in learning more about Taking the Pulse®
Pharmacists as well as highlights from the new data. Register
About Taking the Pulse® Pharmacists 2012
Taking the Pulse® Pharmacists from Manhattan Research is
focused on how U.S. pharmacists use various channels and sources,
including digital content and mobile devices, for professional purposes,
pharma interaction, and patient care.
Key topics covered in the research include:
Digital devices and internet for professional purposes
Sources used for pharmaceutical and professional research
Interest in pharmaceutical digital properties
Search behavior and common practices when researching pharmaceuticals
Social networking for professional purposes
Patient care services
Topics discussed with patients
Role in adherence for patients
Materials and services to ensure adherence
Interaction with pharmaceutical sales reps and online promotion
Use of EHRs, electronic prescribing, and pharmacy management software
For more information, please visit www.manhattanresearch.com/ttppharmacists.
About Manhattan Research
Manhattan Research, a Decision Resources Group company, conducts annual
research studies covering digital health trends among healthcare
professionals and consumers in the Americas, Europe, and Asia-Pacific.
Broad research can be segmented by target specialist and therapeutic
audiences. For more information please contact firstname.lastname@example.org,
call 1.888.680.0800, ext 2, or visit www.manhattanresearch.com.
About Decision Resources Group
Decision Resources Group is a cohesive portfolio of companies that
offers best-in-class, high-value information and insights on important
sectors of the healthcare industry. Clients rely on this analysis and
data to make informed decisions. Please visit Decision Resources Group
All company, brand or product names contained in this document may be
trademarks or registered trademarks of their respective holders
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